Glyn presents our £1,000 cheque to Pete, Erica and terrier Brownie

10 Years Supporting Cheltenham Animal Shelter at Christmas

For a tenth year, we’ve made a Christmas donation to our local animal shelter instead of sending Christmas cards to our customers and suppliers.

Our Head of Telecoms, Glyn Evans, visited Cheltenham Animal Shelter to present this year’s cheque for £1,000. The shelter’s General Manager, Pete Newcombe, and Assistant Education Officer, Erica Lake, were there to receive the donation. They were accompanied by Brownie, an excitable 11 month old terrier who’s been lucky enough to have found a new home in time for Christmas.

New Initiatives

This year has seen the shelter introduce a number of new initiatives, with the aim of helping reduce the stigma of handing over an animal, and reducing barriers to leaving animals in their care. This includes the renaming of their “sign-over room” to the “gift room” – an initiative inspired by Battersea Dogs Home to help improve the process and terminology of handing over an animal.

These changes have been introduced to help ensure unwanted animals are trusted to the shelter rather than being abandoned or sold privately to unsuitable new owners. The shelter has also reduced their adoption fees to help remove more barriers to matching the animals with good homes.

Year-Round Support

Our Christmas donation is not the only opportunity we’ve taken to support the animal shelter this year. As well as this donation, staff have taken part in the shelter’s Firewalkies fundraiser, and have also helped the charity during an emergency when their broadband failed (read the case study here).

Glyn Evans

It was a real privilege to visit Cheltenham Animal Shelter to present PSU’s Christmas donation, and to learn more about the shelter’s latest initiatives and how our donation will be used. As we reach our 10-year milestone of supporting the shelter, we look forward to continuing helping them with their vital work in the future.

Glyn Evans - Director of Sales at PSU Technology Group Ltd
To find out more about adopting an animal, you can contact the shelter on 01242 523521, or visit

How You Can Help

There are a number of ways you can support the shelter and help the animals waiting to find a new home this Christmas:


You can make a one-off or monthly donation to support the shelter's work.

Food Collection Bins

If you're based in Cheltenham, you can drop off dry and tinned pet food at the collection bin in your local supermarket.

Brownie the terrier with Erica and Glyn

Amazon Wish List

You can provide some extra comfort for the animals by buying them a gift from the shelter’s Amazon Wish List.

Sponsor an Enclosure

You can sponsor a kennel or cat pod. This makes a great Christmas gift and features a personalised wall plaque with your own inscription or company logo.

Brownie the terrier

Cheltenham Animal Shelter

Cheltenham Animal Shelter is a charity that has been helping animals since 1926. The shelter rescues and re-homes unwanted and abandoned stray cats, dogs and small animals from across Gloucestershire, with over 600 animals passing through their doors each year.

Visit the Cheltenham Animal Shelter website

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